Women are pure consumers. They purchase brands to enhance their style. Women only need the style, they don't care about the content. They dispose of the content as soon as possible in order to purchase again. They continually trim and fine-tune their style.
This fact has far reaching consequences. Society is structured to satisfy women's obsession with themselves. Each woman considers herself to be the center of the universe. Women are the living proof of multiverse.
Doctors of Philosophy, male or female, grow up in this female society based on consumption of style. Doctors have always been natural marketers, now more so. Marketplace of ideas is not different than marketplace of commodities. In our time ideas too are commodities. The latest example is this ongoing marketing campaign by Doctor Lisi.
Pun is female. Science is male. In our society geared to service women science cannot thrive as an independent pursuit. Doctors of Physics will corrupt science into puns in order to impose their authority on science.